"A REVOLUTIONARY BROCCOLI CONCEPT"

 REDI

Europe’s first tender throughout,
whole-head, purple broccoli shakes up supermarket shelves

A new and unique variety of broccoli is set to hit supermarket shelves in Europe. The world’s first ‘Redi Broccoli’ is set to shake up the market and give consumers the first ever whole head purple broccoli that is so tender that you can eat the entire product.

Redi purple sprouting broccoli - a unique brassica variety grown in the Netherlands and Spain - is completely edible and is tender throughout, meaning it doesn’t need to be floreted, unlike your typical broccoli varieties. No need to remove the crown and stem – they can be all be eaten whole along with the head, either raw or cooked, depending on your preference!

Not only does Redi Broccoli mean less overall waste, but its purple sprouting broccoli bloodline means superior taste, as well as providing essential nutrients and antioxidants.

What is Redi? 

pretty on the outside - tasteful and healthy on the inside!

Redi contains multiple healthy ingredients, such as antioxidants, vitamin C and a high anthocyanin level. With this, the Redi broccoli scores significantly higher in comparison to the traditional (green colored) variaties. In addition, purple veggies are good for the heart and blood vessels. Moreover, it is said that they help your memory and prevent aging. Well, who doesn't want that?

Redi combines the healthy ingredients in an extraordinary way, with exceptional taste. Redi is softer in texture and more refined in taste than alternatives on the market. Redi is a convenience product that you can eat as a whole. Redi adds colour to every meal and with its unique, extremely healthy taste, it is a striking appearance.


 

Cutting down on food waste? Start with your veggies.

70% of household food waste in the Europe is intended to be eaten – developing low-waste foods is essential

Recipe inspiration

For the general preparation method, inspiration and recipes - check out the menu on the website!

For more information on Redi purple sprouting broccoli, please contact.